Marketing can often be bothering, annoying or even insulting. However sometimes can be cool. This is my story, about how Cutty Sark used the tools of marketing to promote its brand among athenian youngsters. The company found a very interesting and clever way to gather groups of people by organizing alternative guided tours in the streets of Athens, calling them "urban adventures". And then of course making parties.
So, every Sunday, in a different location a new alternative tour (aka urban adventure) takes place and we have the chance to discover hidden gems in our own city!
Our tour was held around Syntagma and within this residential anarchy we could see art and beauty. This evanescent art - and I say evanescent because graffity one day is there, the other there is a new one over it- gave us the opportunity to learn about the greek street artists and see their work. The walls of our city is a big canvas and sometimes we do not even realize it.
Here is a small amount of this -literally everywhere- urban art:
Today the center of Athens became red!!! More than 600 Santa Clauses conquered Athens streets for the first Athens Santa Run. Thanks to the team of Spetses mini Marathonwe run for a good cause and for fun as well. It was a great chance to start the Christmas period and get into the mood.
We hope it will become an annual event and every year more people can participate!
More photos are coming soon :)
Do you know any other cities in the world that they already have a Santa Run? Share it with us!
